Your website is up and looking great! It’s easy to use, read, and navigate.

Making purchases or get in touch for your services is a seamless process. You seem to have this digital space down.

You have traffic, leads, and sales too. Things are going well! Comfortably well!

Or are they?

Any success is good, but why settle for good when you can be great? Why settle for great when you can become a phenomenal powerhouse?

I’m glad I got your attention.

Believe it or not, blogging can help take your business brand from good to amazing.


That’s a great question! Keep reading to discover 7 advantages of blogging for your business to see the real difference in your online prowess.

1. It Uses SEO

One of the first advantages of blogging is the fact that you’re using SEO.

When you have a presence in the digital realm and you need people to find you, that’s where SEO comes in.

Without SEO, people won’t be able to find you. People won’t know your brand exists.

With blogging, you plug in keywords for your potential customers so they can find you and the information they’re looking for.

Before you begin, do your homework. You’ll have to perform keyword research to compose a list of all the keywords, topics, and categories you want your brand to be identified with.

2. Blogging Will Drive Traffic to Your Website

From SEO comes traffic.

Or, traffic will come as long as you make sure you regularly update your blog with high quality, unique content. This will improve your SEO ranking and in return will give you quality traffic and leads.


By putting in a call to action.

This call to action will prompt your visitor to do something. It can be to subscribe to your newsletter, get in touch with you to use your services, or buy a product.

Combined with quality content, you should have customers converting in no time. The advantages of blogging will pay for itself.

3. It Gives Your Brand a Voice

Another great advantage of blogging is that it gives your brand a unique voice.

Part of your brand is establishing who you are and what your business and mission are all about.

Your voice will represent who you are. It’ll give you a unique perspective in your niche. It’ll separate you from your competitors.

Plus, by giving your brand a voice, you’re showing your human side. You’re not just a robotic storefront or service front. You’re more than that. You’re a person that they can relate to.

Show your visitors that through your blog posts.

4. You’ll Build Credibility

Build CredibilityBuilding credibility and integrity are vital aspects your brand will need.

One of the advantages of blogging is that it helps you build this credibility and integrity.

When a visitor reads your blog, they’re hoping to take something valuable away from your blog. They want to know why they should invest in you. They want knowledge. If you can answer your visitor’s question, you’re golden.

When you provide the information they seek and build their knowledge, they’re more likely to buy your products or use your services.

5. You’ll Become an Authority

With credibility and integrity, over time, you’ll become an authority in your niche.

How can you not when you’re answering your visitor’s questions and providing helpful information?

Imagine your brand’s blog answering a question for a customer. Their confusion is gone and they are more informed about what they’re looking to invest in.

You and your brand have become a trusted source of information. People want to work with or buy from someone they can trust.

This also means they’re more likely to refer you to someone else, too.

6. You’ll Have Customer Engagement

One of the vital advantages of blogging is interacting with your audience outside of social media.

In your blog, you can ask questions or prompt your visitors to post comments. Once they post, this allows you to respond to your customer, thus opening a dialogue.

This dialogue works wonders for your business because you’ll get to know your audience better. And, you’ll probably get feedback so you know what areas you can improve, too.

Engagement and interaction with your audience are vital.

It shows them you don’t want to talk to them but you want to have a serious connection with them.

After all, who doesn’t like being heard? You’ll be able to build a loyal customer following this way.

7. It Has Long-Term Results

A blog post will always be there until you take it down. It can be there for years and years.

What you write today will be there tomorrow. It will be there a week from now. Two weeks from now. Six months from now!

You get the idea.

No matter when someone types in their keywords, they’ll find you. The blog post you wrote last year? As long as it contains the appropriate keywords, it’ll show up for the user and drive them to your site and generate leads.

No matter what your current project or blogging vision is, this blog post will keep working for you.

Cool, right?

Blogging is like the best friend that’s always there for you. The friend that gives you a hand time and time again for years.

It doesn’t matter if you haven’t spoken in what feels like an eternity – they’ll still help you and will be there for you.

See? There are Many Advantages of Blogging

There’s a reason why we blog, too! There are tons of advantages of blogging!

So, are you convinced? Are you ready to take the plunge into the blogging world?

Now, if you’re worrying because you don’t feel confident in your writing ability, don’t worry. That’s what the “A” team at Kick Off Box is for!

We provide:

Blog content
Getting featured
Guest blogging
Facebook ads management
So don’t worry about whether or not you can write like a pro. Get in touch so we can work blog magic for you.

About the Author Andalin