How to Discover More SEO Leads for Your Business

How to Discover More SEO Leads for Your Business

Sometimes online marketing can be frustrating. You can have the nicest website and the best content, but sometimes that’s not enough. Are you finding it hard to attract enough eyeballs to your website?
It may be time to rethink your SEO strategies.
Here are some easy content-focused strategies to help generate more SEO leads.

Why do SEO leads matter?

We’ll start with the basic stuff: why are SEO leads important? Quite simply, because leads translate to sales. Without quality SEO leads, your traffic will take a nosedive and your sales will suffer.

But that’s only part of the story. Getting your customer base to your website is good, but keeping them there is better. You’ll not only bring customers to your site but keep them there through keywords and links.

Get analytical

The first step is simple enough: look at your analytics. Focus on what’s working. What sections of your website are generating the most traffic?

By knowing what pages get the most views, you can get a good idea of how to use similar strategies on other sections of your site.

Generally speaking, most web platforms include analytics by default. If you’re using a platform like WordPress or Wix, for instance, all you’ll have to do is click on the ‘Stats’ tab.

But it’s not a bad idea to get more in-depth. Don’t just focus on what gets the most views, see when you get the most views. This will help you with one of our key strategies down the road.

Look at the competition

Time to channel your inner sleuth! Find the top competition in your market and scope out their website. While you likely can’t find out how their SEO leads are performing, you can still learn a lot.

What do you think works about their site? Is it well-optimized? Are they using better images? Maybe they post content more regularly.

Whatever the case, try and find something to take away from your competition. As it turns out, they can be your biggest ally in the digital rat race.

Learn what doesn’t work

Generally speaking, we learn from failing. There’s nothing wrong with that! In fact, we encourage it, because it’s about to help you out.

Just like you took some time to focus on what worked for your website, you should practice the inverse. See what sections generate the least traffic and jot down a few qualities about the page(s).

Now, it’s time to hit the web and do some research. Believe it or not, it’s pretty easy to mess up SEO and when implemented poorly, Google may punish your site.

You can be dinged for anything from plagiarized content to poor keyword implementation. Take a look at Google’s Webmaster Guidelines to learn what you should avoid.

The hidden link: why link-building matters

When it comes down to it, proper link-building is the easiest way to generate SEO leads.

Let’s start by establishing a few key rules:

  • Build your links by focusing on tail keywords. What’s a tail keyword? A tail keyword is a selection of relevant text that links either internally or externally (to another site).
  • A good rule of thumb is to focus on longer keywords. Try and make your keywords no longer than 5 words, however. Statistics have shown that longer-tail keywords tend to generate more leads.
  • Relevancy matters. Just because you mention shoes in your blog doesn’t mean you need to link to shoes. Be selective and link to only what’s relevant. You’re trying to gain traffic, after all, so make your anchor text stand out.

Rethink how you’re pushing content

Half of generating quality SEO leads comes down to content marketing. Knowing how to promote your content can be just as important (if not more) than that well-written post.

Focus on a variety of channels, a practice known as multichannel marketing.

Take a look at your marketing strategy and see if you need to switch things up. You’ll want to make sure that your content is getting publicized on a variety of platforms at the same time.

For instance, if you just wrote a post about a sale you’re hosting, you’d want to make sure it gets pushed to your Facebook and Twitter page simultaneously.

Improve your website

Improve your websitePeople are notoriously finicky when it comes to surfing the web. On average, we won’t wait more than 2 seconds for a page to load before we’re looking for the ‘back’ button.

Make sure that your website is quick enough that you’re not turning away customers.

If speed is an issue, here are a few easy solutions:

  • Test your site using Google PageSpeed to get an idea of how your site is performing.
  • Be smart about your images. Images tend to take a long time to load, so cut down on the number of graphics, or combine them into your CSS.
  • Minimize redirects. If your site features a large number of redirects, you’re adding some unnecessary lag to your page. You may want to consider a different web hosting platform if your site requires a redirect.

Mobilize your SEO

How does your site perform on a mobile device? If you’re not experiencing parity between the desktop and mobile versions, you’ll need to adjust.

Google has placed an increased importance on mobile sites thanks to Mobilegeddon. Introduced in 2015, Mobilegeddon is just a scary phrase for a new algorithm.

But if your website isn’t up to snuff and easily viewable on a mobile device, you’ll be penalized. That’s right, a poor mobile site may be preventing you from generating the SEO leads you’ve been after! Don’t make this simple mistake.

Make sure you’re getting the most out of your web page by ensuring a 1:1 mobile/desktop experience.

Most web traffic comes from cellphones or tablets, so make sure you’re optimizing. If not, you’re neglecting a huge part of your market.

We know how frustrating it can be if you’re not seeing results. That’s why we want to help you create more SEO leads than ever!

Enlist the help of the “A” Team today and see why our clients rave about us!

About the Author Andalin