Optimize your website for internet leads

How to Optimize Your Website for Internet Leads

Your website should be more than just a pretty face on the internet. It’s supposed to do work for you. One of the most important things it can do is generate internet leads for your business.

Unfortunately, a website isn’t going to generate leads on its own. Everything about the site needs to be optimized to draw visitors in, keep them reading, and eventually take your business. Lead generation requires persuasion.

When done correctly, your website can become a powerful asset in your marketing platform. Best of all, it will do the work for you without any direct effort once everything is set up.

Read on to learn all about how to optimize your site to draw in potential clients.

Optimized Content

The first place to start with internet leads is your content. Website content serves many different purposes, but chief among them is drawing visitors in. It’s the hook that makes people aware of your business in order to potentially buy your product or service.

Content marketing is a popular trend in digital marketing these days because it helps websites draw people in via interesting content. The idea is simple: give people content they find useful or valuable.

Start with an assessment of your site’s content. How relevant is it to your business? Does it offer anything unique to visitors?

Next, brainstorm how you can improve the content. Make it more relevant and useful to your visitors. If possible, plan out the specifics of this content such as what topics you’ll write about, how and where it will appear, etc.

Most importantly, create new content often. Content needs to be dynamic. Don’t rely on what you’ve already produced.

Create Calls To Action

Internet leads often need a reason to stick around your website before they get to the main sale. A call to action is some kind of persuasive statement that is meant to do just that. It is a call that instructs visitors how to proceed.

Most calls to action are placed either in the main content of the site or someplace visible like in the header area. They need to be big and visible in order to get noticed. If a visitor misses the call, it will be ineffective.

More importantly, the call needs to be clear and specific. Short, step-by-step instructions and direct links are great for avoiding any confusion with visitors. If visitors get confused, they will be less likely to take the action you want for them.

You should point the call to action towards something related to your business. For example, you may want to encourage them to contact you or sign up for a consultation. The call to action makes a great direct link to your business so visitors aren’t lost in how to get in touch with you.

Create Incentives

While a good call to action can make it easy for people to take the necessary steps to do business with you, it’s never a guarantee. Quite often, they will need extra reasons to take action. These are known as incentives.

If you have ever shopped anywhere that was running a deal, like a buy one get one promotion, you’ve experienced an incentive. It gives you a reason to take action because you get something out of the process. Most of the time, the incentive should be in addition to whatever a potential client can get from your business.

Incentives should be related to your business. Whether it’s deals, promotions, helpful information, or other extra things, internet leads need to be able to connect the dots between the incentive and your business.

Include these incentives anywhere you have a call to action. These two elements will often create a one-two punch. Visitors will be able to see the call to action and the incentive all in one place.

Promote Your Contact Information

Promote your contact informationMost websites make it difficult, if not possible, to find the most important bit of information in business: the contact info. A website is only going to go so far with internet leads. Most people won’t be persuaded to hand over their hard earned money based on just some website text and content.

Human contact is usually required to seal the deal. Having a genuine conversation with a client allows you to have a personal touch in your marketing efforts. Most people will be more receptive and engaged with a human being.

To have all this, contact information is required. Clients contact you. Very rarely should you expect things to work in reverse.

Display your contact information in visible spots on your website. Beyond the typical contact page, display it near your logo, header area, main menu, or other places visitors will most likely glance over during first look. Keep in mind that most visitors only spend a few seconds on a new website, so first impressions matter.

Contact information also carries a hidden call to action. The presence of this information suggests to internet leads that they should actually get in touch with you. The information also lets them know that you are waiting and expecting their contact.

To make it really easy for them, add direct links to any digital means of contact. This includes email and web forms, and even phone numbers for mobile users.

You should also push your contact info out onto any social media you advertise on. The more places this basic information is present, the more likely potential clients will notice and follow up.

Keeping Internet Leads

It’s not hard to optimize your website for lead generation. Once you have looked over your content and created your calls and incentives, the rest is a matter of staying on top of things.

Internet leads like quick action. They expect you to get in touch or respond to them as soon as possible. If you make them wait, chances are they will go onto one of your competitors.

Ultimately, it’s up to you to make the lead generation successful. For additional help and tips, get in touch with us.

About the Author Andalin