Which Lead Generation Strategies Are Most Effective?

Is your business struggling to get the kinds of leads you need to grow your brand?
Do you feel like, while you once had effective lead generation strategies, they’re no longer working for you?
Are you tired of seeing your site visitors and conversion rates dwindle? 

If so, then this is the post for you.

Here, we’re sharing with you some of the most effective and efficient lead generation strategies out there.

1. Get Back To Email Marketing

So much information is shared on social media, where the copy is short, choppy, and sometimes not very informative. This is why email marketing is experiencing a serious resurgence.

First of all, email reaches customers that are already interested in your products. This is because they’re likely on your email list in the first place because they’ve either signed up for an e-newsletter. Or maybe they purchased something from you in the past.

Plus, remember that customers may not take the time once a week to check out your blog. But, if you send them an email directly to their inboxes, you’re taking the onus off of them to see what your brand is up to.

Since they don’t have to make an effort to learn about your latest promotions and products, they’re a lot more likely to open and read your email.

You can also vary the type of content you share in an email. Usually, on social media, you only have space (and potential customers only have the attention span) to cover one topic.

But in emails, you can switch up the information and the way you deliver it. You can highlight a product of the month and include awesome product images. You can also have a video interview with an employee and tell customers about upcoming sales – all in the same place.

Also, email is one of the most cost-effective lead generation strategies out there. In fact, for every $1 you put into your emailing marketing plan, you’ll get about $38 in returns.

Who doesn’t love numbers like that?

2. Work With Influencers

Of course, just because email marketing is popular again, doesn’t mean that social media has stopped giving you effective lead generation strategies.

In fact, over 70% of shoppers say that seeing a referral or endorsement for a product or service on social media encouraged them to make a purchase.

But to get the most from your social media account, you need to focus not only on what you post but also on who is posting it.

This is where influencer marketing comes in.

Essentially, an “influencer” is someone in your industry with a large social media following. They are someone who can “influence” their followers to work with your brand.

Influencers are seen as trusted authorities in your field. In fact, you may have even made a purchasing or marketing decision based on their advice or endorsement in the past.

If you reach out to an influencer, you will also be seen as an authority in your industry. Plus, you’ll also open yourself up to potentially millions of quality leads.

Again, since the influencer’s followers are likely to already be interested in what you’re selling, doing a post with them means that you’ll get targeted leads. This is much more effective than other, shot-in-the-dark marketing options.

Ask an influencer if they’re willing to upload a picture to their Instagram of themselves using your product or enjoying your services. You could also ask them to write a guest post on your blog or retweet one of your offers on Twitter.

3. Develop Epic Landing Pages

landing pagesLanding pages are the page of your website that customers are directed to when they click on a link embedded in your blog content. You can also put links in your social media posts, search engine results, or even in content that you post on another site.

You need to think of your landing page as your digital storefront. If your potential customer is “window shopping” online, your landing page is what’s going to make them stop walking, enter your store, and make a purchase.

So, what can you do to make yours stand out, and to ensure effective lead generation strategies?

First of all, make sure that you have a variety of landing pages.

When a business increases the number of their landing pages from 10 to 15, they can see as much as a 55% in leads.

This means that you need to include links to lots of different pages of your website. Plus, those pages need to be relevant to the content you’re including them in.

For example:

If you’re writing a post about your top-selling product, the landing page should be that specific product page. It should not be your “About Me” page or a blog post you wrote two years ago about a totally different topic.

Also, make sure your landing page clearly displays your contact information, and that it has an intuitive navigation menu.

It’s also a great idea to vary the type of content that your landing pages contain. Be sure that your landing pages have lots of images (no walls of text, please!)

We also suggest adding some video content to spice things up, and to give you the chance to explain the specific features of your products!

Finally – and this is crucial

Make sure that your landing pages are also optimized for mobile users.

Remember that, in today’s world, more and more potential leaders are viewing your website from their smartphones, tablets, and other portable electronic devices.

If you’re not catering to them, you’re missing out on an enormous number of potential leads.

So, always take the time to make sure that your website is accessible to everyone – and that it loads quickly on both desktop and mobile.

Put These Lead Generation Strategies To Work

Now that you know just a few of the most effective lead generation strategies out there, it’s time to incorporate them into your website.

Are you tired of seeing your numbers plateau?

Do you feel like you’re just not getting the quality of leads you want?

Do you want to increase where you fall in the search engine rankings, implementing these ideas can and will work?

Looking for quality, experienced, and result-driven digital marketing services to put these practices and more into effect?

Get in touch with us today! Together, let’s make this the year you get more leads, increase your conversions, build your brand, and hit your business goals.

About the Author Andalin