GUEST BLOGGING SERVICE – WHY YOU SHOULD BE USING ONE?

Guest Blogging Service – Why You Should Be Using One?

Do you ever feel overwhelmed by the number of tactics in a marketer’s arsenal to drive traffic and sales?
Do you ever wonder which ones are truly effective?
Did you ever research “guest blogging service“?

Today we will focus on inbound marketing, specifically guest blogging. Writing on your website’s blog and guest blogging falls under content marketing. Both are powerful tools in driving traffic and qualified leads to your website.

Blogging is so powerful that studies have shown B2B businesses with blogs generate 67% more leads than business who do not blog.

We’re sure that’s grabbed your attention, but you might be thinking “blogging sounds like a lot of work.” Yes, it is, but it’s well worth the effort, and there are many services, like a guest blogging service, for example, that can help.

Before we dive too far into what a guest blogging service is, we’re going to explain what guest blogging is, its benefits, and how to guest blog on your own.

What is Guest Blogging?

Guest blogging serviceGuest blogging is a method of creating backlinks to your website or blog by writing quality and unique articles for other websites. The main reason for doing this is to increase your blog’s SEO rankings.

This form of promotion began when the blogging community was small and tightly-knit. At that time, search engines heavily relied on the number of links to determine how to rank any given website. By guest blogging, bloggers easily could increase their visibility and search engine ranking.

If this method of increasing inbound traffic doesn’t sound effective to you, know it’s one of the most practical ways to enhance organic traffic. It’s a process you can easily do or outsource to a guest blogging service.

How Does Guest Blogging Benefit Me?

Guest blogging has many benefits, but today we’ll focus on four main reasons:

SEO Rankings

As we mentioned earlier, guest blogging on websites in your industry helps boost your site in search engine rankings. The number of backlinks still matters, but search engines, particularly Google, have cracked down on copycat content and will ding your rankings for keyword stuffing and “fluffy” content. Focus on creating engaging and informative content.

Trust & Credibility

When you guest post on other blogs in your niche, you begin to grow a reputation for yourself and build a community around your writing in that niche. Writing quality content and often in your niche not only increases your visibility but also establishes you as an expert in that field, thereby increasing the trust and credibility you have with your community.

Having conversations with your community, particularly in the comments on your guest blog posts, only increases their trust in you.

Social Media Followers

In addition to accessing the guest platforms’ web audiences when you guest post, you’ll also be put in front of their social media followers. Many times, guests bloggers are trying to increase their audiences, so tapping into the social media followers of well-established blogs is a bonus.

Email Subscribers

Guest blogging exposes you to a much wider audience within your niche. Since these readers (and potential customers) are already reading about and interested in your industry, they are more likely to sign up for your email list.

Email lists are one of the most valuable assets to a blogger, as email marketing is 40 times more effective than marketing on Facebook and Twitter combined.

Sounds cool! How Do I Do It?

Determine your target reader

Remember you are not writing for everyone on the internet, but rather a small audience who is interested in your industry. It’s critical you establish who you are writing for in terms of demographics – age, location, gender, level of education, occupation – where they get their information from, and the kind of content that will appeal to them.

Websites like Alexa.com can help in determining who your target reader is.

Once you’ve established your target reader, jot down the places where they get their information from and understand the kind of content that appeals to them.

Start pitching

keep bloggingOnce you know where your target reader typically hangs out online, get in touch with those websites and blogs to pitch ideas for guest articles you would like to write on their platform. We suggest starting out with the 2nd or 3rd tier publications in your industry to help build up your guest blogging portfolio before approaching the top dog in the market.

Your email doesn’t have to be long. As with a blog post, start with a hook to draw the recipient in, explain why you’re writing, pitch a couple of concepts, and provide links to previous guest posts.

Get writing!

If a blog likes your pitch, it’s time to start writing. In accepting your article idea, the blog will usually expect you to write in a particular style to match the feel of their other posts. Read through a few guest posts to get a feel for their overall tone and adopt that in your writing.

Also, remember the blog you are writing for expects you to be the writer and editor. There are many free tools to check for grammar errors and plagiarism, so use them! And don’t forget to include an author bio that includes your website and a social channel where readers can find you and interact with you.

How Can a Guest Blogging Service Help Me?

If researching, pitching, and writing guest blog posts sounds stressful or like it will take up too much time, you can hire a guest blogging service to the process for you.

Using a guest blogging service is straightforward. You provide information about your website and your expertise and what level of domain authority you want them to guest post on. From there, the guest blogging service identifies your target reader, finds the best publications for your preset domain authority level, pitches article ideas, and writes the articles on your behalf.

A guest blogging service brings value to your business in several ways.

They are experts at what they do, a valuable asset if you have never done guest blogging.
Guest blogging services free up time for you to focus on other aspects of your business, like sales, operations, or marketing activities.
If they’ve ever worked with clients in your industry, a guest blogging service likely has established contacts at choice websites.

Sign Me Up!

We hope by now you see the merits of dedicating time and resources into blogging, even if you choose to use a guest blogging service. To learn more about ours, get in touch with us here.

About the Author Andalin